For this public service announcement featuring Shaquille O’Neal, Paul worked on both the off-line edit and the online conform/finishing: 

"This was one of my early experiences with agency work. The project required careful attention to timing, pacing, and visual polish to ensure the final spot was engaging and impactful, highlighting Shaq’s presence while delivering the PSA’s message effectively. 

But "careful" is an understatement. Various people with various job titles would come into the edit to make their mark on the piece. For example, I spent an eternity adjusting the superimposed text, following the instructions of an art director. The changes in position, size, and color were miniscule, the final result imperceptible from the starting point. 

And I did it all with a smile - he was justifying his job, and I was getting paid by the hour!"