Paul originating the Geico Play Of The Day spot for CBS Sports: 

"One day CBS Sports producer/director Jim Cornell asked me figure out a formula for quickly editing a Geico Spot that would incorporate a play that had just happened on our broadcast. The goal was to get it ready for air, potentially, in the next commericial break. Wow! Talk about quick turnaround! 

SInce that first success, I have edited dozens (hundreds?) of these Geico spots during my years supporting the live studio broadcast of NFL Today on CBS. This particular spot was produced by Joseph E. Zappulla, who also crafted the clever copy. 

Some Sundays required cutting five or six versions as new great plays came in, each replacing the previous. The final spot had to air in the first set of commericails after the early afternoon games. That often required frantic, last-minute edits—sometimes down to the very last play of the game—to ensure it was ready on time. The high-pressure, fast-turnaround environment made each edit a challenging but exhilarating part of live sports broadcasting."