Paul edited this branded content series for Dove, while working with CBS Sports on the NCAA Men's Basketball Tournament: 

"Dove was a major sponsor of the Tournamment and and I worked closely with producer Charlie Bloom on several of these spots. Brands love associating with March Madness, which is itself one of the most powerful brands in sports. 

This campaign draws on the rich history of the Tournament. I had access to footage from decades of CBS coverage of the event to illustrate the reminiscences of various basketball stars - Magic Johsnon in this case. 

These pieces were crafted to feel like traditional 30-second commercials, but they ran as integrated segments within the broadcast. Designing and positioning them so that they were relevant for the audience within the context of the event coverage, gave them special value for the sponsor."